Once
an
organization
has
its
product
to
sell
,
it
must
then
____________________
the
appropriate
price
to
sell
it
at
.
The
price
is
set
by
balancing
many
factors
including
____________________
?
and
?
demand
,
cost
,
desired
profit
,
competition
,
perceived
value
,
and
market
behavior
.
Ultimately
,
the
final
price
is
determined
by
what
the
market
is
willing
to
____________________
for
the
product
.
Pricing
theory
can
be
quite
complex
because
so
many
____________________
influence
what
the
purchaser
____________________
is
a
fair
value
.
