There
are
two
reasons
for
promotion
.
It
:
?
lets
*
____________________
*
know
about
products
and
services
?
tries
to
*
____________________
*
consumers
to
purchase
the
product
or
service
,
often
by
telling
them
about
the
benefits
they
will
gain
.
*
____________________
*
is
just
one
element
of
*
____________________
____________________
____________________
*
,
known
as
the
?
four
Ps'
.
These
stand
for
Price
,
Product
,
Promotion
and
*
____________________
*
.
A
marketing
mix
means
that
the
business
must
have
a
high
-
quality
product
,
for
sale
at
a
*
____________________
*
that
is
reasonable
and
at
places
where
people
can
easily
buy
it
.
*
____________________
*
informs
customers
about
the
product
and
tries
to
encourage
them
to
buy
.
Methods
of
promotion
include
*
____________________
*
,
public
relations
,
value
-
added
offers
(
e
.
g
.
three
-
for
-
two
promotions
or
buy
-
oneget
-
one
-
free
)
,
price
reductions
,
free
gifts
,
coupons
,
loyalty
rewards
and
point
-
of
-
sale
material
.
Kellogg
*
____________________
*
effective
promotions
around
more
than
just
the
consumer
.
There
are
three
key
elements
that
all
have
to
be
integrated
and
work
together
*
____________________
*
.
These
are
the
:
?
Consumer
:
who
can
be
encouraged
to
purchase
by
an
attractive
and
exciting
*
____________________
*
.
?
Advertising
:
the
consumer
promotion
needs
to
be
brought
to
the
public's
attention
with
a
strong
*
____________________
*
.
?
*
____________________
*
:
Kellogg
needs
them
to
*
____________________
*
the
promotion
.
Shops
and
other
sales
outlets
should
know
the
advertising
is
coming
,
so
they
can
buy
in
enough
stock
and
benefit
from
the
promotion
by
*
____________________
*
point
-
of
-
sale
material
.
Bringing
these
areas
together
involves
*
____________________
*
planning
across
all
parts
of
the
business
.
Kellogg
management
has
a
strategic
*
overview
*
of
the
whole
process
.
This
ensures
all
elements
of
the
business
are
working
together
to
create
what
is
called
,
at
Kellogg
,
an
?
event'
.
