1SP_MP09_UF3_NF1_PRODUCT

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1SP_MP09_UF3_NF1_PRODUCT_DEVELOPMENT

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GEMMA CLAVEROL FREIXA

Spain

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Anatomy quiz

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Fill in the missing words in this quiz concerning the Anatomy page of the website. You should read through the passage provided, and click the word you think fits from the list at the side. If you ...
The Preamble

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COMPLETE THE LYRICS OF SONG

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Complete the lyrics of the song with the words that appear on the right side

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1SP_MP09_UF3_NF1_PRODUCT

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Anatomy quiz

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The Preamble

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COMPLETE THE LYRICS OF SONG

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1SP_MP09_UF3_NF1_PRODUCTVersion en ligne

par GEMMA CLAVEROL FREIXA

position develop strengthen maintain outcome competitive profits loyalty investment share targeted research competitors'actions outcomes return brands

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Compléter 1SP_MP09_UF3_NF1_PRODUCTVersion en ligne 1SP_MP09_UF3_NF1_PRODUCT_DEVELOPMENT par GEMMA CLAVEROL FREIXA 1 position develop strengthen maintain outcome competitive profits loyalty investment share targeted research competitors'actions outcomes return brands In a rapidly changing and business environment , it is not easy to predict : ? future trends in consumer tastes and preferences ? ? market conditions . Creating new products or making changes to existing can be expensive . It involves making investment decisions now , in the hope of making a return later . Weighing up future returns against an is a crucial part of a manager's job . It always involves an element of risk , because the future is never certain . Managers' previous experience , together with market information helps them to predict future events and . However , all business activities involve some element of risk . There is often said to be a link between risk and . The more you risk , the higher the likely returns ( or ) . However , a balance must be struck . It follows from this that decisions about a brand , ( e . g . whether to develop it , it , allow it to decline , or even kill it off ) involve much discussion . In deciding to a brand , managers have to decide how much investment to make and to forecast the likelihood of a successful . Brand managers aim to develop a long - term strategy to meet a range of objectives such as : ? growing market ? developing a unique market ? creating consumer or brand ? generating a level of profit . This case study describes a major investment in Kellogg's Special K . It illustrates how the company's investment in new product development served to a global brand .