Relier Pairs Advertising_Mid Term ExamVersion en ligne Mid Term Study Activity par Cardelia Brewer Brewer 1 Why are psychographics useful to marketers? 2 How does a person's self-concept relate to their purchases? 3 Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause. 4 Found in 1976 5 The difference between a need and a want... 6 Maslow's Hierarchy of Needs highest level is... 7 Marketing is an important business function... 8 How can an ad achieves its goal and be considered great? 9 The combination of unique qualities of a company, product, or product line. 10 A belief in the moral benefit and importance of work and its inherent ability to strengthen character. 11 Why is an emotional connection beneficial to an advertisement? 12 How can an ad become "great?" 13 A marketing business that plans, creates, and manages the advertising for other businesses. 14 Found in 1946 15 The consumer decision-making process in which a moderate amount of time is spent collecting and comparing information about an unfamiliar product or brand. 16 Spyware is... 17 Sharing files with others or giving others an opportunity to look at files can cause a computer to have... 18 The driving forces that cause consumers to buy products and services. 19 Students who are participants in a Career and Technology Student Organization develop... 20 Found in 1965 21 Why do businesses conduct researches? 22 How can an ad's success be determined? 23 When a person hurt or embarrass another person using their cell phone or other technology to send or post text or images. 24 A range of abilities or competencies that a person may develop during their life through their education, training, work experience, interests, and extra-curricular activities. 25 Marketing plan... 26 Identifying and satisfying the needs of customers during the development and marketing of a product or service. work ethics Have a strategy, creativity, and an execution SkillsUSA because it is a reflection of their success and status Advertising Agency self-actualization which is when a person realizes their potential. because emotions can be very powerful motivators. when it achieves the sponsor's objective and satisfies the customer's objective by engaging them and delivering a relevant message. by how well it achieves its goals through increased sales, attitude change, and heightened brand awareness. To determine exactly what customers want a serious computer threat that monitors a person's online activities or installs programs without the users' permission or knowledge. brand Distributive Education Clubs of America a virus because it is all about satisfying customer needs; therefore, sales, profits, and continued success is dependent upon customer satisfaction. Health Occupations Students of America cyberbullying a need is anything that a person requires for survival whereas a want is something a person desire but could live without. buying motives marketing concept learning, thinking, communication, technology, and interpersonal skills which are essential skills. is important because it focus on the marketing functions that carries out action plans and timelines to be completed. employability skills informative advertising limited decision making because they look at consumer interests, attitudes, opinions, and lifestyles which are important factors that influence consumer purchases.