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1. 
What is a product-orientated business?
A.
A business that organises its activities, products and services around the wants and needs of its customers.
B.
A business that is primary focus on the product and the skills.
2. 
Who carries out market research?
A.
Sales department
B.
Marketing department
C.
Research and Development department
D.
Purchasing department
3. 
Which is not an internal secondary research?
A.
Pricing data
B.
Finance department
C.
Market research agencies
D.
Customer records
4. 
Which is the best way to show the relationship between two sets of data?
A.
A graph
B.
A chart
C.
A table
5. 
What is a focus group
A.
A group of people who are representative of the target market
B.
A group of people who are representative of the expanded market
C.
A group of people who are representative of the market research
D.
A group of people who are representative of the external market