1
The collection, analysis and interpretation of numerical data or data that can be measures
2
The collection, analysis, and interpretation of data about consumer opinions, attitudes, or beliefs
3
The collection of second – hand information from the market.
4
The collection of first – hand information from the market.
5
The process of collecting, analyzing and reporting data related to a particular market.
6
The process of selecting an appropriate sample.
7
A group of people selected to represent the population or target market under research
