1
The process of dividing the market into distinct groups of consumers so as to meet their desired needs and wants.
2
A visual representation of how consumers perceive a product in relation to other competing products.
3
A product`s feature that differentiates it from other competing products in the market.
4
The process of formulating marketing objectives and devising appropriate marketing strategies to meet those objectives
5
A subgroup of consumers with similar characteristics in a given market.
6
A group of consumers with common needs or wants that a business decided to serve or sell to.
7
The characteristics of consumers of a particular product in different markets based on their gender, age, and income levels, among other characteristics.
8
The key elements of a marketing strategy that ensure the successful marketing of a product.
9
A narrow, smaller or more specific market segment.
10
A large or broad market that ignores specific market segments.
11
The process of marketing to a specific market segment.
