1
The use of internet through social networking websites to market a firm`s product or service
2
Marketing activities that determine consumer needs and wants before using appropriate strategies to market the product
3
The use of 7 ps of product, price, place, promotion, process, people, and physical evidence in the marketing mix
4
A business approach that focuses on making the product first before attempting to sell it
5
A business approach of firt establishing consumer demand through market research before producing and selling a product
6
The use of the 4 Ps of product, price, place, and prmotion in the marketing mix
7
A marketing approach aimed at influencing a positive change in individual behaviour and improvements in societal well being
8
the percentage change in the total market size over a period of time
9
A firm with the highest market share in a given market
10
The percentage of one firm`s share of the total sales in the market
11
The total sales of all firms in a market
12
The management process of getting the right product to the right customer at the right price to the right place and time
