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Jacob Davis sent a letter to Levi Strauss.
Walter Haas became president of the company.
Levi Strauss was born.
Levi Strauss set up a clothing company.
The company stopped using the name ´overalls.´
The company made its famous ´laundrette´ commercial.
Sales for the company declined.
Levi Strauss & Co. made their first TV commercial.
Jacob Davis and Levi Strauss went into business together.
Levi Strauss & Co. celebrated its 150 year anniversary.
Levi Strauss & Co. won an award for their clothes.
Levi Strauss emigrated to the USA.
Levi Strauss´s nephews inherited the company.