physical presence
physical evidence
promotion
product
market mix
prosses
price
quality
place
reputation
the opinion the consumers have about the product
how your shop or website looks
how good is something
how you tell consumers about your product
how your service becomes tangible
combination of techniques used to market a brand
how much the product or service costs
where you sell the product or service
what you sell and the variety or range of products you sell
how your product is build and delivered, and how your service is sold and accessed