Loyalty schemes help businesses to monitor what combinations of products and service they purchase to better promote their products.
A.
True
B.
False
2.
Business loyalty schemes just focus on how much customers spend.
A.
True
B.
False
3.
Customers demonstrating a pattern of repeated purchasing behaviour towards a certain brand are classed as brand loyal.
A.
True
B.
False
4.
Loyal customers tend not to purchase from their preferred brand regardless of the price or convenience.
A.
True
B.
False
5.
Attracting new customers to a brand or business can cost significantly more money and time than keeping existing customers happy and loyal.
A.
True
B.
False
6.
Businesses who gather customer’s contact and preference information, provide loyalty incentives and make customers feel special are not likely to keep them interested and returning to them (are likely to)
A.
True
B.
False
7.
Business should make the effort to exceed expectations by remembering a customer’s name, food or drink preference or particular need like an allergy, in order to make them feel special.
A.
True
B.
False
8.
It is everybody’s responsibility to make an effort to create those memorable moments with your customers.
A.
True
B.
False
9.
Asking customers questions can help anticipate needs and prepare for their arrival.
A.
True
B.
False
10.
Enhancements and special touches will further strengthen the relationship and encourage them to remain loyal, but it’s additional costs for the business. (no cost)
