Additional TV or radio spot provided to an advertiser at no charge to raise the overall audience delivery of the schedule.
Purchasing and storing programmes primarily to keep them from competitors.
Unlimited rights to plays of all music in a company’s catalogue by contract.
Using content originally produced for one medium in another medium.
Checking out many TV channels by using a remote control.
Defining a network identity so that it becomes widely recognised as synonymous with a product or service.
Late-night time period in which children are not likely to form a large part of the viewing audience.
A broadcast commercial aired between two programmes instead of in the middle of one programme.
Break Position
Branding
Warehousing
Safe harbour
Bonus Spot
Repurposing
Grazing
Blanket licences
