Tangible Items
The process of gathering, sorting, analyzing, and disseminating marketing information for businesses to make daily business decisions.
Consumer
Distribution
Intangible Items
A business that purchases a product/service for the businesses use.
SWOT Analysis
Marketing Concept
Determining consumer's wants and needs through planned, personalized communication.
Industrial
4 P's of Marketing
Buys product/service but may not use/consume it.
Product, Place, Price, Promotion
A philosophy that drives the decision making process of a business.
Channel Management
Goods
Services
Selling
Buys and uses/consumes product/service.
Customer
Marketing Information Management
Reviews the potential for success or failure of a business or product.
Transporting, storing, and unloading of goods
Overseeing the distribution process
