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Repetition

Testimonial

Bandwagon

Name Calling

Using the argument that because everyone is doing it, you should too.

Using negative or derogatory words to create an association in the reader's mind between the person or object and soething that is bad, feared, or distasteful.

Using the testimony or statement of someone to persuade you to think or act as he of she does.

Product names are repeated at least four times.