Emotive Language
Modality
Repetition
Statistics, facts & expert opinions
Inclusive Language
Rhetorical Questions
to strengthen and give authority to an argument.
directly addresses the audience, either personally or as a member of shared group, to make them feel that they are on the same side as the writer or speaker.
questions which do not require an answer. They invite an audience to agree with the point of view being presented.
words which express how definite we are about something.
words which appeal to emotions; positions an audience to view something in a positive or negative light
repeating a single word or phrase to emphasise an idea or strengthen an argument.
