Materialism
Consumerism
Brand Loyalty
Sustainability
Advertising
Influencer
Discretionary Income
Status Symbol
Impulsive Buying
Peer Pressure
A tendency to consider material possessions and physical comfort as more important than spiritual or intellectual values.
The ability to be maintained at a certain rate or level, often referring to the avoidance of depletion of natural resources in consumer practices.
The act of making unplanned purchases based on emotions rather than careful thinking.
A physical object or possession that is meant to show a person’s social or economic status.
The activity of producing advertisements for commercial products or services to influence consumer behavior.
The tendency of consumers to continue buying the same brand of goods rather than competing brands.
The amount of money that a person has available to spend after all necessary expenses have been paid.
The influence exerted by a peer group on its individual members to fit in with the group's expectations or behaviors.
he belief that increasing consumption of goods and services is beneficial for the economy and personal happiness.
WHo has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.