In
2010
,
Old
Spice
,
a
brand
associated
with
traditional
____________________
,
took
a
daring
leap
into
the
world
of
viral
marketing
with
?
The
Man
Your
Man
Could
Smell
Like
?
campaign
.
Creative
____________________
Old
Spice
aimed
to
____________________
its
image
and
appeal
to
a
younger
____________________
.
The
campaign
,
developed
by
Wieden
+
Kennedy
,
featured
actor
Isaiah
Mustafa
and
showcased
the
brand
?
s
products
in
a
humorous
and
____________________
manner
.
?
The
Man
Your
Man
Could
Smell
Like
?
became
a
cultural
____________________
,
revitalizing
Old
Spice
?
s
brand
perception
and
significantly
boosting
sales
.
The
campaign
?
s
success
demonstrated
the
impact
of
creative
reinvention
,
humor
,
and
____________________
use
of
social
media
in
reshaping
a
brand
?
s
identity
in
the
digital
age
.
Humor
as
a
____________________
:
The
campaign
embraced
humor
as
a
strategic
tool
,
creating
shareable
content
that
resonated
with
audiences
.
The
humorous
tone
helped
Old
Spice
break
away
from
its
traditional
image
and
____________________
attention
.
Engaging
Across
Platforms
:
Old
Spice
____________________
the
growing
influence
of
social
media
by
responding
to
user
comments
and
creating
personalized
video
responses
.
This
real
-
time
engagement
strategy
generated
____________________
and
kept
the
campaign
in
the
spotlight
.
Viral
Video
Success
:
The
initial
commercial
went
viral
,
____________________
millions
of
views
on
YouTube
.
The
success
of
the
campaign
showcased
the
power
of
online
video
content
in
reaching
and
____________________
audiences
in
a
new
and
dynamic
way
.
Cross
-
Generational
____________________
:
While
targeting
a
younger
demographic
,
the
campaign
?
s
humor
and
creativity
____________________
age
barriers
.
It
successfully
appealed
to
both
younger
consumers
and
those
familiar
with
Old
Spice
?
s
traditional
image
.
