A lesson from Black Friday

Black Friday is the name given to the last ____________________ in November , the day after ____________________ . Retailers offer reduced ____________________ on many of their ____________________ . Many countries have adopted Black Friday as a way to boost Christmas ____________________ .

For online retailers , Black Friday ____________________ a particular challenge . Demand in the UK last year ____________________ 30% higher than predicted . Tesco stores could no longer ____________________ next - day delivery . Other stores had the same problem , and ____________________ certain orders up to two weeks late .

Retailers have ____________________ that they have to improve their forecasts and ____________________ they have enough items in stock to ____________________ customer demand . Also , they may ____________________ more staff . With so many customers ____________________ orders , warehouses need to ____________________ over the weekend .

This could mean more call centre ____________________ for ____________________ calling to enquire about products and warehouses ____________________ to process the orders . The carriers who ____________________ the goods may also need extra ____________________ over the weekend .

Finally , retailers can ____________________ the warehouse workload on Black Friday if they can ____________________ much lower prices for non - urgent delivery . If customers can ____________________ less , they'll ____________________ to wait while they ____________________ their shipment online .