The Coca-Cola Company produces Coca-Cola using a closely guarded secret recipe, this is likely to give Coca Cola a
A.
competitive advantage
B.
market mapping
C.
test marketing
D.
market orientation
2.
The number of people aged under 35 in India is increasing. Mothercare plc, a retailer of products for babies and children, is opening new stores in India. Which one of the following is most likely to influence this decision
A.
E commerce
B.
Demographic
C.
Ethical
D.
Environmental
3.
Corporation tax is paid by businesses on their earnings at a level set by the government. An increase in corporation tax will likely result in a reduction in
A.
price
B.
variable cost
C.
retained profit
D.
fixed cost
4.
The most likely reason for Nike to use market segmentation is to
A.
more effectively target its market
B.
reduce the need for market research
C.
avoid the need to advertise
D.
reduce the range of products being offered
5.
In April 2013, due to heavy rainfall and poor weather, the UK Potato Council warned that the supply of potatoes was down by 20%.
A.
a decrease in the price of potatoes
B.
a shift in the supply curve of potatoes to the right
C.
shift in the supply curve of potatoes to the left
D.
a movement along the supply curve for potatoes
6.
A heating engineer, has started his own business as a sole trader. He needs to buy a new van. Which one of the following would be the most suitable external source of finance to buy his van?
