stretching
name
loyalty
image
awareness
the ideas and beliefs people have about a brand
the title given to a product by the company that makes it
using an existing name on another type of product
how familiar people are with a brand (or its logo and slogan)
the tendency to always buy a particular brand
launch
range
placement
endorsement
lifecycle
the introduction of a product to the market
the length of time people continue to buy a product
the set of products made by a company
when products are used in films or TV programmes
the use of a well-known person to advertise products
segment
challenger
leader
share
research
the second best-selling product or brand in a market
the best-selling product or brand in a market
customers of a similar age, income level or social group
the percentage of sales a company has
information about what consumers want or need