1
.
A
____________________
is
a
name
(
or
sometimes
a
sign
,
symbol
or
design
)
used
to
identify
the
goods
or
services
of
a
particular
manufacturer
,
seller
or
supplier
.
2
.
A
____________________
is
defined
by
marketers
as
anything
capable
of
satisfaying
a
need
or
want
.
3
.
A
____________________
____________________
is
a
group
closely
related
products
,
which
usually
have
the
same
function
and
are
sold
to
the
same
customer
groups
through
the
same
outlets
.
4
.
A
____________________
____________________
is
the
set
of
all
the
products
line
and
items
offered
by
the
company
.
5
.
____________________
____________________
are
cheap
and
simple
products
which
people
use
regularly
and
buy
frequently
wihtout
comparing
.
6
.
____________________
____________________
are
durable
goods
with
unique
characteristics
.
7
.
____________________
____________________
are
high
involved
products
for
which
consumers
generally
search
information
.
8
.
____________________
____________________
is
the
process
of
withdrawing
products
from
the
market
when
they
are
no
longer
profitable
.
9
.
____________________
-
____________________
means
adding
further
items
in
that
part
of
a
product
range
.
10
.
____________________
-
____________________
means
lenghtening
a
company's
product
line
.
