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1. What does ROI stand for?
A
Rate of Interest
B
Return of Income
C
Return on Investment
2. What is the purpose of a SWOT analysis?
A
To calculate a company's net income
B
To determine a company's market share
C
To assess a company's strengths, weaknesses, opportunities, and threats
3. What is a target market?
A
The geographical area where a company operates
B
A specific group of consumers that a company aims to reach
C
The total market demand for a product
4. What is the difference between B2B and B2C?
A
B2B refers to businesses that sell products, while B2C refers to businesses that sell services
B
B2B refers to businesses with 2 branches, while B2C refers to businesses with 2 customers
C
B2B refers to business-to-business transactions, while B2C refers to business-to-consumer transactio
5. What is a mission statement?
A
A statement that outlines a company's financial performance
B
A statement that defines a company's purpose and goals
C
A statement that describes a company's organizational structure
6. What is a marketing strategy?
A
A plan to reduce a company's expenses
B
A plan of action to promote and sell a product or service
C
A plan to increase a company's market share
7. What is the role of a CEO?
A
The person in charge of customer service
B
The person in charge of product development
C
The highest-ranking executive in a company, responsible for making major corporate decisions
8. What is a balance sheet?
A
A financial statement that shows a company's assets, liabilities, and shareholders' equity
B
A document that outlines a company's marketing strategy
C
A document that lists a company's employees and their roles
9. What is the purpose of a business plan?
A
To outline a company's goals and how it plans to achieve them
B
To calculate a company's profit margin
C
To determine a company's market value
10. What is a brand?
A
The price of a product or service
B
The location of a company's headquarters
C
A unique name, symbol, or design that identifies and differentiates a product or company