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Jouer Test
1. 
Marketing is required for_________
A.
(a) Boosting production
B.
(b) Boosting sales
C.
(c) Boosting profits
D.
(d) Improving customer service
E.
(e) All of the above
2. 
A cold call is__________
A.
(a) Best way to do marketing
B.
(b) A last resort for marketers
C.
(c) Marketing at random
D.
(d) All of the above
E.
(e) None of these
3. 
A call can be effective by__________
A.
(a ) Ma king a ph on e ca ll
B.
(b) Sen ding an email
C.
(c) Calling on friends
D.
(d) Service with several facilities
E.
(e) personally calling on prospective customers
4. 
Good selling skills involves_________
A.
(a) Alertness
B.
(b) knowledge of computers
C.
(c) Perseverance
D.
(d) Empathy
E.
(e) All of the above
5. 
Which of the following is Lot a channel for bask marketing?
A.
(a) Telemarketing
B.
(b) Internet Banking
C.
(c) Mobile banking
D.
(d) Existing satisfied customers
E.
(e) None of these
6. 
A prospect means____________
A.
(a) A person likely to work in a bank
B.
(b) College syllabus
C.
(c) A religious head
D.
(d) A likely buyer
E.
(e) None of these
7. 
Product development is__________
A.
(a) Useful to bank marketing
B.
(b) Not useful for bank marketing
C.
(c) They have no role to play in bank marketing
D.
(d) All of the above
E.
(e) None of these
8. 
Marketing is successful when_________
A.
(a) Demand exceeds supply
B.
(b) Supply exceeds demand
C.
(c) Exports are heavy and costly
D.
(d) Salesmen are effectively trained
E.
(e) All of the above situations
9. 
In marketing market penetration means___________
A.
(a) Entering likely purchasers houses
B.
(b) Entering stores and shops
C.
(c) Covering a wide area of the market
D.
(d) All of the above
E.
(e) None of these
10. 
Innovation helps in__________
A.
(a) Designing new products
B.
(b) Improving marketing functions
C.
(c) Increasing sales
D.
(d) New methods for ii creasing prospects
E.
(e) Of the above
11. 
Marketing strategy means__________
A.
(a) New Ideas to lure more customers
B.
(b) New methods to retain the customers
C.
(c) New ways to contact the new customers
D.
(d) New marketing techniques
E.
(e) All of the above
12. 
Successful marketing strategies need____________
A.
(a) Knowledge of customers tastes
B.
(b) Good leadership
C.
(c) Proper direction and guidance
D.
(d) Knowledge of peers
E.
(e) all of the above
13. 
Promotion means_________
A.
(a) Additional responsibility
B.
(b) Doing research in marketing
C.
(c) Advertisement and publicity for marketing
D.
(d) Going up the ladder in Government establishments
E.
(e) All of the above
14. 
Motivation is very much required for effective marketing what are the other qualities required?
A.
(a) Confidence
B.
(b) Effective communication skills
C.
(c) Team work
D.
(d) Perseverance
E.
(e) All of the above
15. 
Bank Marketing means___________
A.
(a) Selling of banks
B.
(b) Buying of banks
C.
(c) Merger of banks
D.
(d) Selling banks products a and services
E.
(e) Selling various items in banks
16. 
Proper pricing is needed for_________
A.
(a) Extra charges for extra services
B.
(b) Levy of VAT
C.
(c) Good customer services
D.
(d) Putting burden on the customer
E.
(e) Service with extra facilities
17. 
A lead means_________
A.
(a) A banks marketing staff
B.
(b) A religious leader
C.
(c) Banks chairman
D.
(d) Target customer
E.
(e) Leash tied to a dog
18. 
Good salesman should be___________
A.
(a) Aggressive
B.
(b) Pushy
C.
(c) Fierce
D.
(d) Polite but firm
E.
(e) Talkative
19. 
Relationship selling means_________
A.
(a) Preparing a list of relatives
B.
(b) Cross selling
C.
(c) Selling to relatives
D.
(d) Selling to strangers
E.
(e) Telemarketing
20. 
Find the incorrect statement:
A.
(a) Marketing has no relevance in public sector banks
B.
(b) Marketing has no relevance in private sector banks
C.
(c) Marketing has no relevance in foreign banks
D.
(d) All of these
E.
(e) None of these
21. 
Marketing is not required in one of the following products____
A.
(a) Sales of credit/Debit cards
B.
(b) Sales of net banking
C.
(c) Sales of corporate loans
D.
(d) Sales of retail loans
E.
(e) None of these
22. 
Digital Banking means___________
A.
(a) Banking with calculators
B.
(b) Banking with digital instruments
C.
(c) Internet banking and telemarketing
D.
(d) Export finance
E.
(e) None of these
23. 
Marketing is the combined study of__________
A.
(a)Buyer’s behavior of consumer tasks
B.
(b) Product demand and product supply
C.
(c) Brand building and publicity
D.
(d) Sales force abilities and customer responses
E.
(e) All of the above
24. 
Effective marketing helps in_________
A.
(a) Boosting the sales
B.
(b) Boosting the purchases
C.
(c) Boosting the demand and supply
D.
(d) All of these
E.
(e) None of these
25. 
Market size means__________
A.
(a) Size of the sales teams
B.
(b) Size of the company
C.
(c) Scope of the profit
D.
(d) Scope for marketing
E.
(e) None of these
26. 
Market share means___________
A.
(a) Share market
B.
(b) Sensex
C.
(c)market changes
D.
(d) Market demands
E.
(e) Share of business among peers
27. 
To close a call means___________
A.
(a) To clinch the seller
B.
(b) To abandon the sales
C.
(c) To loss the business
D.
(d) To annoy the customer
E.
(e) T exit from the stales team
28. 
Good selling skill calls for_________
A.
(a) Patience
B.
(b) Perseverance
C.
(c) Persuasion
D.
(d) Pursuit
E.
(e) All of the above
29. 
Marketing channels means__________
A.
(a) Delivery time
B.
(b) Delivery period
C.
(c) Sales outlets
D.
(d) Purchase or lets
E.
(e) All of these
30. 
Value aced serv ces means___________ i
A.
(a) Additional cost
B.
(b) Additional production
C.
(c) additional staff
D.
(d) Additional services
E.
(e) All of these
31. 
A Target Group means_____________
A.
(a) Group of salesman targeting the customers
B.
(b) Likely buyers
C.
(c) Group of products
D.
(d) Group of companies
E.
(e) All of these
32. 
USP in marketing means
A.
(a) Useful Sales Procedures
B.
(b) Useful Selling Propositions
C.
(c) Useful Sales Persons
D.
(d) Used `sales Plans
E.
(e) Unique selling propositions
33. 
Market plan is a___________
A.
(a) Selling, process
B.
(b) Year end budget
C.
(c) Calendar
D.
(d) Business document for marketing strategies
E.
(e) All of these
34. 
Digital Marketing includes __________
A.
(a) Web advertisement
B.
(b) Email
C.
(c) Blogs
D.
(d) SMS campaigns
E.
(e) All of these
35. 
One of the following is not a target group for SME loans__________
A.
(a) All professionals
B.
(b) Large industries
C.
(c) Truck operators
D.
(d) Beauty parlors
E.
(e) Hotels and restaurants
36. 
Financial inclusion means________
A.
(a) Accounts of Finance companies
B.
(b) Financial analysis of Balance sheet figure
C.
(c) Opening accounts of HNI’s
D.
(d) Opening account of NRI’s
E.
(e) Opening accounts of underprivileged person
37. 
Lead generation is___________
A.
(a) A pre sales function
B.
(b) A function of the customer
C.
(c) A function of the manufacturing department
D.
(d) A post sales function
E.
(e) All of these
38. 
Team building, is required for_________
A.
(a) Only for lead generation
B.
(b) Only for after sales services
C.
(c) For cross selling
D.
(d) All of these
E.
(e) None of these
39. 
For successful marketing_________
A.
(a) Only the sales person sells
B.
(b) Only finance departments sells
C.
(c) Only front office persons sells
D.
(d) Only back office persons sells
E.
(e) Only whole organization sells
40. 
In modern day marketing the benefits of selling ext ends to _____________
A.
(a) Only products and services
B.
(b) Only after sales services
C.
(c) Life long relationship with the buyer
D.
(d) All of these
E.
(e) None of these
41. 
Diversification means_________
A.
(a) Marketing in diverse countries
B.
(b) Marketing in diverse companies
C.
(c) Making new diverse products
D.
(d) Used for transactions with foreign countries
E.
(e) All of the above