APPEAL
BRAND
CAPTURE
EYECATCHING
MEMORY
PERSUASIVE
REVIEW
SOCIALMEDIA
TRENDY
TRUST
M
C
I
R
S
Q
C
R
Y
N
G
E
T
A
A
E
H
Y
D
A
N
P
M
R
F
P
I
V
N
N
I
E
E
O
U
Z
O
T
E
I
H
E
G
R
R
S
B
E
R
U
C
E
P
A
S
Y
T
A
T
D
T
R
M
W
A
U
S
O
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I
A
L
M
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D
I
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J
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A
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A
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Z
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J
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N
D
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G
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V
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M
N
Z
E
