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Jouer Relier
1. Individualist
2. Collectivist

behavior contributes to group harmony

identity based on group belonging

personal goals take precedence over group goals

in low-context, communicate outright in words

furthering oneself serves to benefit the family

in high-context, rely on non-verbal communication

belief in equality

prioritizes group outcomes

group is valued over personal goals

competitive behavior

value placed on the individual