You'll need a social media strategy.
Think infographics, short videos and interactive content.
Invest your resources into making interesting content
Use your content to build a bond.
Create campaign hashtags and social media contests.
Posting too often can overwhelm your audience.
Define your target audience.
Use social listening to discover what's happening around your brand.
Act fast to add your own special twist to the trend.
Your content will attract the right audience, whether you go viral or not.
Encourage your audience to get in on the fun.
Create easily digested content.
Take advantage if you intersect a viral post or campaign.
Inspire the feelings you want your audience to associate with your brand.
Figure out which platforms your audience spend the most time.
Create content that is genuine and original .
Choose someone who aligns with your brand's mission.
Influencers and creators can increase your brand's reach and boost awareness.
Understant the people you're trying to reach.
Be true to your brand.
Determine when your audience is most engaged.