Brand Identity
Brand Personality
Brand Extension
Brand Equity
Brand Awareness
Brand Positioning
Brand Promise
Brand Loyalty
The human characteristics associated with a brand
Expanding a brand into new product categories
The unique value proposition a brand offers
The visual elements that represent a brand
The space a brand occupies in the minds of consumers
The value and perception of a brand
The level of recognition and familiarity consumers have with a brand
The level of commitment and attachment consumers have towards a brand