Using personal pronouns
Using imperatives
Using facts and statistics
Using hyperboles
We can improve our company. I believe in you because you have always supported us.
Let's save the planet!
Installing that equipment would put the company out of business in a week.
People save up to 30% on energy after installing this product.
Expressing reservations
Flattering
Challenging a point
Asking a question
An audience of your intelligence will definitely understand my point.
Who wouldn't like to save money?
The issue is that solar energy is expensive to install.
I can't believe that could actually work.