Carla
was
a
successful
sales
executive
at
a
large
company
.
She
was
____________________
for
securing
new
clients
and
keeping
____________________
ones
happy
,
and
she
knew
that
____________________
entertainment
was
a
key
part
of
her
job
.
Every
year
Carla's
company
would
spend
a
significant
amount
of
money
____________________
events
and
activities
designed
to
help
____________________
relationships
with
clients
.
These
events
ranged
from
simple
dinners
parties
and
outings
.
Carla
knew
that
____________________
was
a
crucial
part
of
her
job
,
and
she
saw
corporate
entertaining
as
an
important
tool
for
meeting
new
people
and
making
connections
.
She
also
knew
that
it
was
an
effective
way
to
____________________
clients
,
as
it
allowed
her
to
showcase
her
company's
products
and
services
in
a
relaxed
and
____________________
atmosphere
.
But
corporate
entertaining
wasn't
just
about
gaining
new
clients
.
It
was
also
about
____________________
existing
clients
happy
and
loyal
.
Carla
recognized
that
her
company
needed
to
invest
in
these
relationships
____________________
a
____________________
of
____________________
,
including
increasing
customer
retention
rates
and
generating
repeat
business
.
Over
time
,
Carla
began
to
____________________
that
simply
throwing
lavish
parties
and
events
wasn't
enough
.
To
truly
maximize
the
benefits
of
corporate
entertaining
,
her
company
needed
to
____________________
a
____________________
(
customer
relationship
management
)
program
that
could
help
them
track
client
interactions
and
tailor
their
____________________
to
each
individual
client
.
With
this
newfound
understanding
,
Carla
began
to
focus
on
building
lasting
relationships
with
her
clients
.
She
would
take
the
time
to
get
to
know
each
client
personally
,
and
would
tailor
her
approach
to
____________________
their
specific
needs
and
preferences
.
She
also
worked
closely
with
her
company's
CRM
team
to
ensure
that
all
client
interactions
were
tracked
and
recorded
,
so
that
they
could
be
used
to
inform
future
interactions
and
improve
the
overall
customer
experience
.
Thanks
to
Carla's
efforts
,
her
company's
corporate
entertainment
program
became
much
more
____________________
and
impactful
.
They
were
able
to
build
stronger
____________________
with
their
clients
,
gain
new
business
,
and
keep
existing
clients
happy
and
engaged
.
And
Carla
became
a
respected
and
valued
member
of
the
sales
team
,
known
for
her
ability
to
connect
with
clients
and
deliver
results
.
