1
Gathering and analyzing information about a market, including customer needs and preferences
2
The process by which a potential customer becomes a paying customer
3
Creating a unique name and image for a product or service
4
Paid communication through various media to promote a product or service
5
Marketing activities aimed at increasing sales and awareness
6
Establishing a distinct image and identity for a product or service in the minds of consumers
7
Dividing a market into smaller groups based on characteristics
8
Identifying and selecting specific groups of consumers to market to
