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1. think of words or phrases to sell a product (e.g.: just do it)
I G T H S N L P A O E W O U C M A
2. attract people's attention to a product
O T A U D C T R O O E P P M R
3. create a memorable image connected to the product
L G E N O H S G I O E T D
4. start selling a new product
N P C H O T L E C U U H T R A D
5. figure out which groups of people will buy a product
Y H M R A R T A E G K E F T I T D T N E I T E
6. control the money spent on a project
E G E G D B H T U A E A M T N