PERCEPTION
MARKETING
PROMOTION
BRAND
PRICE
X
R
E
G
H
O
U
I
W
I
B
W
P
A
E
U
R
O
B
P
A
Z
R
U
T
K
L
S
W
L
G
E
F
G
A
U
U
I
Q
U
J
I
U
R
O
N
N
L
W
W
H
L
P
Z
Y
C
I
I
D
F
N
A
F
O
A
K
A
E
K
T
T
B
A
C
Q
I
Z
C
K
P
L
E
V
Y
E
Q
O
E
A
D
E
T
W
K
M
S
C
J
Y
X
G
B
J
I
B
R
U
A
I
L
P
Q
N
E
B
O
D
A
A
S
R
T
E
G
K
E
A
N
U
M
E
Z
P
A
C
P
R
O
M
O
T
I
O
N
