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1. Web 1.0 is:
A
Unidirectional
B
Static
C
The other two answers are correct
2. Web 2.0 is:
A
Dynamic
B
Born at the time of the dot-com
C
The other two answers are correct
3. Web 2.0 was coined by:
A
Tim O’Reilly
B
Tim Berners-Lee
C
Tim Sweeney
4. Web 3.0:
A
Is also called semantic web
B
Wants to elevate information to knowledge through the AI
C
The other two answers are correct
5. A digital platform is:
A
A business model
B
A marketing channel
C
A social network
6. Facebook is an example of the following types of digital platforms:
A
Communication platforms
B
Marketing platforms
C
The other two answers are correct
7. Social media:
A
Enable passive participation for interacting
B
Support social networks and virtual communities
C
Offer consumers access to a wide selection of products
8. The social media value chain:
A
Is based on the tools for measuring the activities developed on social media
B
Shows the participants core activities and the components that make those activities possible
C
Illustrates the social media sites to stay connected with people for commercial purposes
9. The network units of social networks are called:
A
Nodes
B
Ties
C
Flows
10. The social networks specialized in themes are called:
A
Horizontal social networks
B
Thematic social networks
C
Vertical social networks
11. Crowdsourcing is focused on:
A
Creativity, co-creation, and open innovation
B
Conversation and commitment
C
Market knowledge
12. Through the crowdfunding, Internet users can:
A
Finance initiatives
B
Help to design and manufacture the products they would like to acquire
C
The other two answers are correct
13. One of the social media advantages is:
A
The economic affordability
B
The media-multiplexity
C
The flows creation
14. The purpose of social media promotions is to:
A
Increase awareness
B
Influence desire
C
None of the two other answers is correct
15. Content marketing is about posting:
A
As much content as possible
B
Relevant and valuable content
C
The other two answers are correct
16. Mems tend to be memorable when:
A
Become a piece of cultural information
B
Get a large number of likes
C
Survive over time
17. Companies can take advantage of user-generated content:
A
As a source of inspiration to generate content
B
To get the customers involved with the company
C
The other two answers are correct
18. External advice:
A
Is the best source of inspiration for content generation
B
Allows companies to know the trends and issues that interest the audience
C
None of the two other answers is correct
19. Newsjacking consists on:
A
Analyzing the activity of the competition
B
Taking advantage of a situation or news for generating content
C
Observing the trends and issues that are widely discussed on the Web
20. Storytelling:
A
Seeks the reaction of the audience by creating emotions
B
Focus on linking what the company stands for to the values it shares with its customers
C
The other two answers are correct