1
The number or percentage of recipients who respond to your call-toaction in a given email marketing campaign or promotion.
2
It refers to addressing individual recipients by their first name, last name or both dynamically in an email.
3
It contains lists of domains or IP addresses of known and suspected spammers.
4
It is the opposite of a blacklist.
5
It occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam.
6
A clear description of a website or company’s policy on the use of information collected from and about website visitors and what they do, and do not do, with the data.
7
Typically refers to blocking by ISPs or corporate servers.
8
The part of a web page that is visible without scrolling.
9
“Filtering” is a technique used to block email based on the content in the “from:” line, subject line, or body copy of an email.
10
This term refers to buying ad space in an email newsletter.
11
It is the failed delivery of an email due to a permanent reason like a non-existent address.
12
It means a permission-based list that you built yourself.
13
An email marketing message or a series of messages, such as lead nurturing, designed to accomplish an overall marketing goal.
14
It makes an email more interesting and it can generate response rates up to 35% higher than plain text.
15
In email marketing, it commonly refers to the cost per 1000 names on a given rental list.
16
Click-Through Rate us the percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.
