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World Music is not really a true genre of music - it is a combination of music genres from around the world . More recently recording companies ____________________ ____________________ the term to describe the music of artists who they felt could appeal the new audiences across cultures . The concept of World Music ____________________ first created after U . S . singer / songwriter Paul Simon ____________________ his hugely successful Graceland album in 1986 . At that time , he ____________________ South Africa's male choir Ladysmith Black Mambazo and rock group Savuka to accompany him on the recording . Both groups later ____________________ with him around the world . This exciting collaboration immediately ____________________ to European and North American audiences , who were attracted to this different sound . Since that time , as more artists ____________________ ____________________ to reach new audiences there ____________________ ____________________ an increased amount of " crossover " - that is , musicians influencing each other across cultures . Enthusiasm for music from other cultures ____________________ ____________________ steadily . Artists such as Anguélique Kidjo and Carlos Vives , who were well - known within specific regions such as Africa or Latin America , ____________________ ____________________ international stars , and mainstream music ____________________ ____________________ many of the features of these artists .