Créer jeu
Lifecycle
Maturity
Cross communication
Environment analysis
Decline
Operational planning
Upward Communication
Flagship product
Introduction
strategic planning
Growth
Descending communication
written communication
Communication Verbs
Strategic plan
cow product
It consists of very detailed activities that must be carried out by the last hierarchical levels of the organization. In general, it determines the activities that must be developed by the human element. It is the one that involves the objectives collected from strategic planning.
The quality of communication depends on how it has been prepared by the issuer.
Allows defining the most appropriate marketing strategy according to the stage in which the product is.
Analyze the competition and scenario planning
the product and sales stabilize in the market (it is the longest stage) and new features are sought to be added to the product
A rapid exchange of words becomes possible and generates immediate feedback.
Has great growth and generates great liquidity,
High market share but with little growth.
Each and every one of the products is not eternal no matter how successful they are, since even the high quality ones can disappear if a better one emerges or if consumers no longer have the need that this cycle is made up of 4 stages.
It influences the horizontal flow between personnel from different areas.
increased sales of the product because the public knows it thanks to a marketing strategy and seeks to generate profitability and extra services
Occurs in organizations that have an authoritarian environment.
It is a basic tool for the improvement of any macro or micro company. Through these plans, they express the business objectives that are to be achieved in the medium and long term and detail the way in which it is planned to be achieved.
strong decline in sales and demand for the product
What objective it hopes to achieve in the future, it is the ideal expectation of what the organization wants to achieve, also indicating how it plans to achieve its goals.
the product is launched to the market, its sales are low and it seeks to increase them with marketing, warmth of the product and reasonable price
It is a management tool that allows establishing the process by which companies make decisions, define deadlines and allocate their resources to achieve their objectives.
Communication from subordinates to superiors.
Where the reason why the company exists, its reason for being and its activity are mentioned.