prospect
ROI
Call to action (CTA)
lead
persona
swag
booth
flyer
B2C
B2B
Business to Business
return on investment
a person regarded as likely to succeed or as a potential customer, client, etc.
Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code)
Business to Customer
a person regarded as likely to succeed or as a potential customer, client, etc.
characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way.
small storefront in a trade show where a company can sell and show products
a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action)
An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase.
