AdvertisingVersion en ligne Vocabulary to practice advertisement field par Andrea Forero 1 The following is an example of Choose one or more answers a Crawl b Billboard c Banner d None 2 These are examples of a Billboard b Coupon c Endorsement d Product placement 3 Newspaper printed in a large format is: a Campaign b Classified Ads c Broadsheet d Commercial 4 What is eye-catcher? Choose one or more answers a Something that doesn't attract the reader or viewer's attention. b Something that particulary attracts the reader or viewer's attention. c Something that is common for the viewer d Something that is uncommon for the viewer. 5 Start an action in order to introduce something (e.g. a new product) is: Choose one or more answers a Slogan b Jingle c Poster d Launch 6 What is a jingle? Choose one or more answers a Informative words chosen to indicate the content of a document. b Favourable publicity in a media for a commercial product (e.g. a book). c Catchy tune, with a short simple rhyme, used to promote a product. d Piece of advertising material sent to potential customers by post. 7 Hours on radio and TV with the largest audience, usually in the evening are called: Choose one or more answers a Prime time b Primary time c Main time d Commercial time 8 What does "Slogan" mean? Choose one or more answers a Identification of a company or organisation. b Short extract from a recorded interview or speech. c Phrase used to advertise a product. d Objective; what is aimed at. 9 Small advertisement in newspapers or magazines divided into categories are called: Choose one or more answers a Newspaper commercials b News commercials c Classified newspaper d Classified ads 10 According to the picture what is a tabloid newspaper? Written answer 11 The followint is an example of a Crawl b Banner c Flyer d Pop-up ads 12 the inclusion of a product, brand name or the name of the firm in a movie for increasing memorability of the brand and instant recognition at the point of purchase is... a Sponsorship b Transit advertising c Covert advertising d Endorsement advertising
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