1
is the process of designing, launching and managing a new business
2
is an expression used in Western psychology, philosophy, and spirituality
3
psychological theory proposed by Abraham Maslow in his 1943 work A Theory of Human Motivation
4
It is the necessary tool for the identification, collection, analysis, dissemination and systematic and objective use of information, in order to improve decision-making related to marketing.
5
is the price of one currency in terms of another currency.
6
It is one that is modified according to variations in the volume of production, it is both goods and services.
7
It is a tool for studying the situation of a company, institution, project or person, analyzing its internal characteristics and its external situation in a square matrix.
8
approach is one of the major approaches to the measurement of absolute poverty.
9
is a concept used in economics, finance and accounting
10
those costs that are not sensitive to small changes in the activity levels of a company, but remain unchanged in the face of these changes.