1
a brand can sponsorship a sports program the weather forecast or a soap.
2
_____ _____ is a type of sponsorship where we seek an association with a particular event and we compete for exposure against other advertisers
3
____ (PR) is a technique used to promote the goodwill of the company amongst stakeholders . It is the management of reputation, establishing and mantaining good relationships with stakeholders
4
This is a type of sponsorship in which charity is involved: money is given to good causes.
5
This is a type of sponsorship in which companies sponsor a football competition, a team, an athlete… they are live. They reach a particular audience and can be both broad or selected.
6
Investment in cash or kind of activity in return for access to the exploitable commercial potential associated with this activity. The company promotes interests and brands tying them to an event or cause.
7
IN PR the _____ part of target is focused on suppliers, distributors and competitors
8
In PR ______ target groups are formed by PUBLIC AFFAIRS (GENERAL PUBLIC AND LOCAL COMMUNITY,) FINANCIAL (INVESTORS AND STOCK EXCHANGE), MEDIA (TV)
9
IN PR The _______ target group is formed by employees, employee families and trade unions and shareholders
