1
Chance to win a price SP in which luck is essential. Its objective is to support database info. Adv: much to win nothing to lose. Disadvantage: active consumer participation: benefits are not immediate.
2
____ ___ _ ___ _____ is a type of SP in which the are monetary incentives. It involves an immediate discount when buying the product. The objective is to generate trial, basket filling and repeat purchase. The advantage is that it is quick and easy. The disadv is that it generates doubts about quality
3
Customers receive a free gift in return for proof or purchase. It is similar to cash refund but with tangibles. Adv: database creation: disad: no immediate benefit to consumer.
4
_____ ____ (SP) is one of the tools used in IMC to increase sales in the short run by generating extra sales from existing customers and by attracting new ones. The objectives of Sales promotions are customer loyalty, trial, repeat purchase, reinforce communication tools, increase market size and reward loyal customers
5
presents in exchange for a number of purchases. The objective is to generate trial and repeat purchaseand reward existing consumers.
6
monetary incentive of SP in which there is a return of money to the customer who purchases the product. Advantages: it gives more discount than price on the cut. Disadvantage is it is not immediate. The objective is to repeat purchase and trial
7
Monetary incentive of SPs in which customers receive a discount card if the buy "x" units. Objectives: rewards loyal customers… Advantages: stimulates loyalty and allows database creation. Disadvantage: not immediate.
8
This is a monetary incentive of SP in which the product has extra quantity for "x" time. The objective is to induce basket filling. Advantages are immediate, unconditional and easy at not extra work for retailer. Disadvantage is it generates difficulties to sell old normal products and it is expensive and sales fall after promotion
9
Product promotion of SP in which the company distributes free samples to broad targe groups. It is delivered at home, in magazines… Objective = trial. Advantages = consumer tries product in small quantities. Disadvantage: expensive
10
Chance to win a price SP in which they promise something for nothing at impressive prizes. People in an event that try to do something better than others. It is based on skills and participant can influence de the outcome result.
11
Tangible reward in the forme of "store premiums, inpack premiums, on pack premium or container premium".
12
____ are a Monetary incentive made of vouchers with monetary value which give you a discount on a specific product. They can be print ads, direct mailings, newspapers, websites…
