1
Promotion or ____________ are isntruments used to communicate with target groups and stakeholders to promote products or the company
2
6th principle of IMC = IMC as ________ a______
3
Principle 1 of IMC
4
3rd principle of IMC: message has to be ____ and ______
5
A _____ ___ is used to soklve a problem in a specific timeframe. It involves 2 phases: situation analysys and Key strategic campaign (objectives, segmeentation, targeting, positioning, repositioning and budget)
6
IMC as a component of ________ ______ strategy
7
_____ is an activity, set of institutions and processes for creating, communicating and delivering and exchanging offerings
8
Principle 2 of IMC: Coordination and _______ of different communication tools and channels
9
5th principle of IMC is _________ centered communication
10
4th principle of IMC is Communication centered of _____
11
tactical and consumer centric process boosted by ICT which delivers a message through coordinated and siynergies of different communication tools and channels to nourish a long lasting relationship with customers and stakeholders and create and mantain brand equity.
