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IMPROVING
CQ
:
UNDERSTANDING
CULTURAL
VALUES
knowledge
cultural
values
is
essential
for
cultural
intelligence
.
Thomas
and
Inkson
give
two
ways
to
look
cultural
values
.
The
first
is
from
Geert
Hofstede
,
a
Dutch
social
scientist
.
In
a
study
first
published
in
1980
,
Hofstede
analyzed
answers
on
paper
and
pencil
questions
about
the
values
of
more
than
100
,
000
employees
.
.
.
Statical
analysis
of
the
country
differences
showed
these
to
fall
into
four
separate
areas
.
(
"
dimensions
"
)
:
Individualism
.
In
individualism
cultures
,
people
think
themselves
as
individuals
and
prefer
work
alone
or
do
activities
in
small
"
private
interactions
with
friends
.
"
They
base
their
decisions
their
own
ideas
what
is
appropriate
.
In
collectivistic
cultures
,
people
think
themselves
as
"
members
group
"
and
prefer
group
activities
.
They
base
decisions
the
needs
of
the
group
.
Power
distance
.
In
a
culture
with
high
power
distance
,
people
expect
a
big
difference
people
high
status
and
people
with
low
status
.
For
example
,
at
work
,
they
expect
the
boss
make
all
the
decisions
.
In
a
culture
with
low
power
distance
,
people
are
more
equal
.
There
isn't
as
much
difference
people
high
and
low
status
.
work
the
boss
listens
people
all
levels
the
company
.